If you have a website, whether as an individual or company, then having good traffic to your site is important. Unfortunately, most people do not realize that the lack of proper communication skills could be the reason why they are not getting as many visitors as they would wish. To learn how to communicate, it is advisable to look at what other websites that have high traffic are doing, and what you can learn from the sites.
How Good Websites Communicate Their Value and Proposition
Being Precise and to the Point:
Communication is all about relaying your message in a way that people will understand. Before you put content in your site, you should ask yourself: “What am I trying to say, and why?”
Good websites have a defined vision and agenda, and they make sure it is effectively communicated.
This is always found in their “About” page and subsequent articles that they publish. Online betting sites are examples of websites that have mastered good communication skills. A quick navigation at some of them, such as Unibet, shows how deliberate they are at communicating what they are all about.
Having Good Language:
If your language is not good, you are likely to have problems communicating. Bad websites are littered with spelling and grammatical errors that put off visitors who log into the site. Good websites are however defined by proper language and articles that have gone through proofreading. The language used in a good website is also simple and easy to understand so that users do not have to spend hours researching on what they mean.
The essence of good communication is to get feedback. Good websites have various mechanisms through which they take in feedback from visitors on the page. Such websites have a “Contact Us” page, customer care agents, social media links and other channels through which you can communicate to them. Communication is not just about giving information. It also incorporates receiving information and acting on it.
Understanding the Audience:
You cannot communicate if you do not know who you are communicating with. That is why good websites always do an analytic survey to understand who they are communicating with. It is by knowing the audience that you will then know the kind of language to use, and how to package the information you want to communicate. Poorly thought of websites have information all over the place, without having a specific direction on who they are talking to.
Personifying the Message:
Everyone wants to feel appreciated. That is why good websites try to communicate in a personalized way. They communicate in a way that makes the audience feel like they are directly communicated. This means that they use language such as “You” to show that they are directly talking to the audience. When the message is personified, then you are likely to have customers coming back. Personified messages also mean that good websites also have offers and promotions to communicate that they value the customers.
You should never underestimate the importance of having good communication on your website. This should be captured in the photos, videos, and articles that you publish. You should also ensure that you respond as soon as possible when you get a question or concern on your website.